Nibbler SEO audit for retailindustryawards.com
Summary
Overall8.3
The overall score for this website.
Accessibility7.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 23:05 on 2 May 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
Internal links0.0
- 183 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings5.7
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (7.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Server behaviour7.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- Adding or removing a trailing slash to all URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
- Add a 301 redirect from the other version to the canonical URL.
- This website uses a temporary (HTTP 302) redirect from http://www.retailindustryawards.com to http://retailindustryawards.com. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Tag Manager |
| SiteCatalyst |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Retail Industry Awards 2024 - 2024 Homepage
retailindustryawards.com/retailindustryawards2024/en/page/home
Retail Industry Awards 2024 - 2024 Homepage
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| retailindustryawards.com/.../home | csrf-token | ImZjMzc4YjZjNjdjYWRkYjY0NGMxNmM3ZmZkOGJmNzVkZjM5MTM1NDMi.ZjQOFg.nSS0RqBnQKnd1WDTD8AHWFyLnss |
| retailindustryawards.com/.../home | viewport | width=device-width, initial-scale=1 |
| retailindustryawards.com/.../home | description | Retail Industry Awards 2024 - 2024 Homepage |
| retailindustryawards.com/.../home | author | Metropolis |
| retailindustryawards.com/.../home | web_author | evessio.com |
| retailindustryawards.com/.../home | twitter:card | summary |
| retailindustryawards.com/.../home | twitter:url | https://retailindustryawards.com/retailindustryawards2024/en/page/home |
| retailindustryawards.com/.../home | twitter:title | Retail Industry Awards 2024 - 2024 Homepage |
| retailindustryawards.com/.../home | robots | index, follow |
| retailindustryawards.com/.../category-click-through | csrf-token | ImZjMzc4YjZjNjdjYWRkYjY0NGMxNmM3ZmZkOGJmNzVkZjM5MTM1NDMi.ZjQOGA.L2nTnRBL_xDxroQWVp6Vo-dFcqA |
| retailindustryawards.com/.../category-click-through | viewport | width=device-width, initial-scale=1 |
| retailindustryawards.com/.../category-click-through | description | Retail Industry Awards 2024 - Category - Click through |
| retailindustryawards.com/.../category-click-through | author | Metropolis |
| retailindustryawards.com/.../category-click-through | web_author | evessio.com |
| retailindustryawards.com/.../category-click-through | twitter:card | summary |
| retailindustryawards.com/.../category-click-through | twitter:url | https://retailindustryawards.com/retailindustryawards2024/en/page/category-click-through |
| retailindustryawards.com/.../category-click-through | twitter:title | Retail Industry Awards 2024 - Category - Click through |
| retailindustryawards.com/.../category-click-through | robots | index, follow |
| retailindustryawards.com/.../entry-criteria | csrf-token | ImZjMzc4YjZjNjdjYWRkYjY0NGMxNmM3ZmZkOGJmNzVkZjM5MTM1NDMi.ZjQOGg.uKsEtVAE9Lvlo0EvHR1sfLfgFsU |
| retailindustryawards.com/.../entry-criteria | viewport | width=device-width, initial-scale=1 |
| retailindustryawards.com/.../entry-criteria | description | Retail Industry Awards 2024 - Entry Criteria |
| retailindustryawards.com/.../entry-criteria | author | Metropolis |
| retailindustryawards.com/.../entry-criteria | web_author | evessio.com |
| retailindustryawards.com/.../entry-criteria | twitter:card | summary |
| retailindustryawards.com/.../entry-criteria | twitter:url | https://retailindustryawards.com/retailindustryawards2024/en/page/entry-criteria |
| retailindustryawards.com/.../entry-criteria | twitter:title | Retail Industry Awards 2024 - Entry Criteria |
| retailindustryawards.com/.../entry-criteria | robots | index, follow |
| retailindustryawards.com/.../entry-hints-tips | csrf-token | ImZjMzc4YjZjNjdjYWRkYjY0NGMxNmM3ZmZkOGJmNzVkZjM5MTM1NDMi.ZjQOHA.X2z_GWVhujV3BnBTCbcI4Sko8LI |
| retailindustryawards.com/.../entry-hints-tips | viewport | width=device-width, initial-scale=1 |
| retailindustryawards.com/.../entry-hints-tips | description | Retail Industry Awards 2024 - Entry Hints & Tips |
| retailindustryawards.com/.../entry-hints-tips | author | Metropolis |
| retailindustryawards.com/.../entry-hints-tips | web_author | evessio.com |
| retailindustryawards.com/.../entry-hints-tips | twitter:card | summary |
| retailindustryawards.com/.../entry-hints-tips | twitter:url | https://retailindustryawards.com/retailindustryawards2024/en/page/entry-hints-tips |
| retailindustryawards.com/.../entry-hints-tips | twitter:title | Retail Industry Awards 2024 - Entry Hints & Tips |
| retailindustryawards.com/.../entry-hints-tips | robots | index, follow |
| retailindustryawards.com/.../why-enter | csrf-token | ImZjMzc4YjZjNjdjYWRkYjY0NGMxNmM3ZmZkOGJmNzVkZjM5MTM1NDMi.ZjQOHw.A7DeTS_rrHODpeCNPsmyskbPx4U |
| retailindustryawards.com/.../why-enter | viewport | width=device-width, initial-scale=1 |
| retailindustryawards.com/.../why-enter | description | Retail Industry Awards 2024 - 2024 Why Enter |
| retailindustryawards.com/.../why-enter | author | Metropolis |
| retailindustryawards.com/.../why-enter | web_author | evessio.com |
| retailindustryawards.com/.../why-enter | twitter:card | summary |
| retailindustryawards.com/.../why-enter | twitter:url | https://retailindustryawards.com/retailindustryawards2024/en/page/why-enter |
| retailindustryawards.com/.../why-enter | twitter:title | Retail Industry Awards 2024 - 2024 Why Enter |
| retailindustryawards.com/.../why-enter | robots | index, follow |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| retailindustryawards.com/.../home | X-UA-Compatible | IE=edge |
| retailindustryawards.com/.../home | Content-type | text/html;charset=UTF-8 |
| retailindustryawards.com/.../category-click-through | X-UA-Compatible | IE=edge |
| retailindustryawards.com/.../category-click-through | Content-type | text/html;charset=UTF-8 |
| retailindustryawards.com/.../entry-criteria | X-UA-Compatible | IE=edge |
| retailindustryawards.com/.../entry-criteria | Content-type | text/html;charset=UTF-8 |
| retailindustryawards.com/.../entry-hints-tips | X-UA-Compatible | IE=edge |
| retailindustryawards.com/.../entry-hints-tips | Content-type | text/html;charset=UTF-8 |
| retailindustryawards.com/.../why-enter | X-UA-Compatible | IE=edge |
| retailindustryawards.com/.../why-enter | Content-type | text/html;charset=UTF-8 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Amount of content10.0
Rendering Chart...
- This website has an average of 1,474 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| retailindustryawards.com/.../home | 12664 | 1862 |
| retailindustryawards.com/.../category-click-through | 9547 | 1349 |
| retailindustryawards.com/.../entry-criteria | 9117 | 1295 |
| retailindustryawards.com/.../entry-hints-tips | 10229 | 1496 |
| retailindustryawards.com/.../why-enter | 9689 | 1367 |
Freshness10.0
Last updated April 1, 2024
- It looks like this website was last updated on Monday, 1 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://retailindustryawards.com/retailindustryawards2024/en/page/home
- https://retailindustryawards.com/retailindustryawards2024/en/page/category-click-through
- https://retailindustryawards.com/retailindustryawards2024/en/page/entry-criteria
- https://retailindustryawards.com/retailindustryawards2024/en/page/entry-hints-tips
- https://retailindustryawards.com/retailindustryawards2024/en/page/why-enter